Marketing of Private Commercial

1.3Literature Review:

              Mercantile bank limited has been emerged as a new commercial bank that provides efficient service with contributing a significant socio economic development to the country .This bank commerce it operation june 2,1999.Later it expand its branches in all over Bangladesh.  

             Mercantile bank, Rajshahi branch is newly established in Rajshahi city. It operates its function 1^st February 2000 There is little study on service marketing.

     Monowar Jahan (2002) carried out a study “A case study of service Marketing on Mercantile Bank, Rajshahi Metropoliton city”  The research indicate the Problem of Mercantile bank, Rajshahi Branch that is space problem, Promotional problem and on line banking problem.

         Redwanuzzaman (2003) conducted a study under the supervision of Md Mahabubur Rahman (Associate professor, Department of Marketing) –“Factor influencing the choice of bank service” The main finding is the factor that customer aspect to the service provider.

         Md.Shaiduzzaman (2003) conducted a study under the supervision of AKM MOSTAFIZUR RAHMAN(Proffessor,Department of Marketing) “Service Marketing a study on Naogon Branch” The study identified some problem that insufficient instrument of E  Banking and modern banking.

       Hassan Mahmod (2004) carried out a study under the supervision of Dr.Rafiq Azad,(Associate professor, Department of Marketing,Ru) “Overall performance  of  Mercantile bank Ltd, Mohakali Branch.” The study fond that the increase its branch and come to a competitive position and achieve 4^th position in various bank.

      Kollol Hossain(2005) conducted a study under the supervision of Dr.Md Amjad Hossain (Associate Professor, Department of Finance and Banking,RU) “Credit Management system a study on Mercantile Bank Ltd,Rajshahi Branch” the finding reflected the present credit position of the bank.

       Rupok(2006) conduct a research under the supervision of  Dr.M Mehrul Islam Khan(Faculty member, Northen university, Rajshahi) “Measurement of Customer Satisfaction, a study on Mercantile Bank, Ltd, Rajshahi Branch” The research state the various customer service and what is thinking customer about the service.

         It is evident of the study that is conducted in different time frame. It is very important to design the service. It will help to the scope and the methodology of the present study. So the present research has been undertaken to make an in depth study to enrich the knowledge in the field of service marketing of commercial bank.

1.4 Objective of the study:

It is said that “where there is no objective there is no way to do something”. What over, should be performed depending on any specific objective. This study is not out of the above concept. However the objectives depending on which the research study will be performed as follows:

1.  To find out various activities/services rendered by the Mercantile Bank Limited.

2.  To measure the marketing activities and problem behind those activities.

3.  To know the opinion of the customers regarding the existing services of the Mercantile Bank Limited.

4.  To find out service efficiency.

5.  To find out latent demand of customer.

6.  To identify strength, weakness, threats and opportunity and observe future growth prospect.

7.  To observe future growth prospect.

1.5            Hypothesis:

    H-1 :Ranking of factor that the choice of mercantile Bank Rajshahi by different bussiness man is different from the ranking of executive of MBL, Rajshahi Branch.

   H-ll :Ranking of Factor factors that the choice of bank by service holder is different from the ranking of executive of MBL, Rajshahi Branch.

  H-iii: Ranking of Factor factors that the choice of bank by other customer is different from the ranking of executive of MBL, Rajshahi Branch . 

1.6 METHODOLOGY OF THE STUDY

Methodology provides various strategies and technique to solve research problem. In performing applied research a clear and specific methodology is to be followed “Where methodology is a set of methods in a particular area of activity or research activity”.

Population of the study:

I take Mercantile Bank Limited as population of the study.