Marketing of Private Commercial

                                                          ABSTRACT                           

      Service marketing is a very important factor of a bank. The success of commercial bank depends on its ability to attract more depositors and profitable investment of collected deposits. General banking service, various prokulpo, problem of MBBL have mainly been discuss in the study. To achieve the study objective, both primary and secondary sources of data have been used for authenticity of the report. More over, personal interview method and questionnaire have been used to collect relevant data and information. The study was conducted in MBBL, Rajshahi Branch. This is a service oriented organization. Due to the nature of service such as intangibility, inseparability, heterogeneity and perishability make them complex to compare by customer with the other banks. The bank provides its various services or schemes for the people. The bank has taken the policies and strategies but these are not sufficient. The present and potential customers are not satisfied with the promotional program taken by the bank. So an executive of a bank branch must know the factor which makes the service effective to the service receiver.