Marketing of Private Commercial

                                                  

                                        CHAPTER-3

Company profile:

3.1  HISTORICAL BACKGROUND OF MERCANTILE BANK LIMITED:

          Mercantile Bank limited, a private commercial bank with head office at 61 Dilkusha C/A Dhaka, Bangaldesh started operation on 2^nd June, 1999. The Bank has 20 braches spread all over the country. The special objective of bank was to exploring a new horizontal of banking and provides a wide range of quality products and service comparable with those available with any modern bank in the world. Its authorized capital was TK. 800 million and a paid up capital of TK. 245 million contributed by sponsors. 100 percent private sponsors own the total share of capital. The numbers of sponsors are 30.

3.2 BACKGROUND OF MBL, RAJSHAHI BRANCH:

           Rajshahi Branch is the 7^th branch of Mercantile Bank Limited. It located in Shaheb Bazar zero point, Which is central position of Rajshahi. The formal commerce minister and chairman of the Bank Mr. Abdul Jalil inaugurated this branch on the 1^st February of 2000. and the activities of the branch has started from the next day. This branch has established to consider the business man banking needs including L/C.

Mercantile Bank Limited, Rajshahi Branch, Rajshahi has started it’s    business from 1^st February, 2000 as 7^th branch of the Bank. Since inception of the branch, we had tried our best to expedite overall business in Rajshahi. From the very beginning of the branch, we have always looked forward for concur business with a diversified perspective. Meanwhile, our deposit increased up to TK. 5004.18 lac, advance up to 3565.97 lac, import up to 906.10 lac & profit up to 104.08 lac in the year 2006.

               Substantial number of clients of deposit & loan account has also increased. We had also achieved all types of business targets that given by our Head Office for the last three years.

Major features of the branch:

Ø Manpower                     :     22

Ø Deposit                          : Tk.5059.55 Lac ***********

Ø Advance                         : Tk.4663.81 Lac

Ø Import                           : Tk.1006.10 Lac

Ø Profit                             :Tk.224.08 Lac

            We are hopeful that the business target for the year 2007 which is going to be set will also be achieved as continuation of previous year.

3.3 Mercantile Bank Limited, Rajshahi Branch Progress at a Glance:

Particulars	2004	2005	2006
Income	570.63	762.47	888.28
Expenditure	404.43	582.86	618.24
Deposit	3087.63	4036.20	5059.55
Advance	2861.76	3786.28	4637.81